Clubhouse Tours

What They Are Saying About Us

noreply@blogger.com (Clubhouse Tours) — Wed, 30 Dec 2009 20:45:00 +0000

Here's a sample of what some of our clients are saying about Clubhouse Tours:

Gregory Long, COO, Ackermann Group, Cincinnati, Ohio: "Clubhouse tours has been a terrific asset to our small but growing apartment business. The video tours have provided a modern tool that allows our potential clients to get a real sense of what we offer and help drive traffic to the physical sites. Clubhouse tours web sites have also provided an affordable option for our small business that allows us to compete with anyone in our market." Visit Ackermann Website.

Dana Moore, Director of Property Management, Oakwood Mgmt, Columbus, Ohio: "Our company realizes internet shopping and communications is where it's at today. Clubhouse Tours provides us with the means to take full advantage of this powerful marketing and leasing tool. With Clubhouse Tours we give our online prospects a complete picture of what we're all about, whether they're across town or across the country. It's just fantastic!" Visit Oakwood Website.

Vicki Taylor, CPM, MV Residential Property Mgmt, Cincinnati, Ohio: "Our video tours look fabulous!"
Heather Jergens, NAAEI FacultySales Trainer, MV Residential, Cincinnati, Ohio: "The video tours work perfectly! Thank you!!"
Russ Holtz, Director, MVG Senior Living, Dayton, Ohio: "We have never looked so good!"
Visit MVG Website.

Kristy, Property Manager, Millstream Village, Reynoldsburg, Ohio: "I love it! I think this will change everything for prospects who call on the phone before stopping in ~ especially for those people calling from out of town. The landscape video looks very professional... and the apartment tours look great... Just wanted you to know. Thank you!" Visit Millstream Website.

Stephanie, Leasing Prospect, Parkhill Apartments, Columbus, Ohio: "Hello. We wanted to see if you have any current specials on your apartments. We are looking for a two bed with basement or extra area for play room for our daughter, or a three bedroom unit. Do you have any available? We really liked the two bedroom with the video tour online. Thanks for your time" (Actual text of a Contact Us email the staff at Parkhill recently recieved). Visit Parkhill Website.

Christy, Property Manager, Cumberland Links, Pataskala, Ohio: "I wanted to update you on the status of our leasing since we started using Clubhouse Tours, and the significant impact it has had on rentals. Just in the past week we had four rentals using the tours. The new residents are from Kansas, North Myrtle Beach, Chicago and northern Ohio. All were phone prospects and all rented sight unseen, having been so impressed by what they saw in the tour videos. This is a fabulous leasing tool!" Visit Cumberland Website.

Online Video Tours

noreply@blogger.com (Clubhouse Tours) — Wed, 30 Dec 2009 20:42:00 +0000

The Online Challenge

There's a new generation out there, looking for a place to live. But this new generation of renters won't be driving by for their first look at your community. They'll be surfing by... on the web.

Like those of us older folks, this is a generation who allow their fingers to do the walking. But it's not the local newspaper or the Yellow Pages these young renters first drop their fingers on... it's their computer keyboards that get the first hit! And the vehicle of choice for taking them where they want to go requires no expensive stops at the gas station. And instead of names like Ford or Chevy, these apartment hunters drive search engines with names like Google and Yahoo!

Ok, so a new generation loves to shop on the web, so what? Perhaps a better question to ponder is, "What are they likely to find once they finally reach their destination?" Answer: A nicely-worded community description and a few photos and floorplan images to look at? Surely they'll need more than that to get jazzed about your apartment community! Well, how about a few of those nifty "virtual" tours? Everybody's got those, so they must be good. Yes, virtual tours are nice... if you don't mind sizing up your new home by looking through a little peep-hole in the door!

Certainly there has to be a better way to meet these new renters on the internet and introduce them to your wonderful apartment community...

The Future is Here Today

It really came as no surprise when a recent Coremetrics internet marketing study "found a significant increase in product purchases after online shoppers viewed audio/video tours of products." What is surprising is the sheer meteoric rise of web-based video.

Just one year after startup, Google.com purchased a popular online video-sharing company for a whopping $1.65 billion. "This is the next step in the evolution of the Internet," Google Chief Executive Officer Eric Schmidt said at the time.

Video, to say the least, is a very powerful means of communication and marketing. The rapid proliferation of web-based video merely underscores that fact. Yes, it sounds cliche, but it's true... the future is here and it's here right now! Can you and your real estate investment afford to be caught waiting?

"Internet activity accounted for nearly 51 percent of leases in 2007, compared to the next most effective sourcing, 'drive-by signage,' which garnered 21%. Only four years ago, the Internet accounted for just 24 percent of company leases. Conversely, 'print guides' and newspaper have gone from nearly 20 percent of total leases in 2003, to just over 4 percent in 2007." --Kevin Thompson, Senior Director of Marketing, AvalonBay (Units Magazine)

Introducing the Online Video Tour Guide

Clubhouse Tours will bring your apartment community to life for your online leasing prospects, no matter where they are 24/7. Our video tours provide your online leasing prospects a complete, vibrant tour of your community and apartment homes, giving them a real sense of what they really want to see... a new place to call home!

Everything your leasing prospect needs to tour your community and your unique apartment home styles on the internet is provided in one package we call the HD Video Tour Guide. Click on one of the images in the menu below and you'll quickly see what we mean...

Click "Video Help" below if no video appears here...

Simply put, a few minutes spent with the Tour Guide and your leasing prospect will know your community is a really nice place to live, because they just got to see it! With Clubhouse Tours it's almost as if your own leasing professional were right there on the web to personally show your prospects around.

The Tour-Ready Community

The internet never sleeps, never takes a day off, and can provide information to lots of prospects at one time. This is where a new generation of renters is first driving to for information on a new place to call home. To compete for the attention of this important audience, it makes a lot of sense for your community to take advantage of what the internet offers.

The future is here today. The internet generation of renters are here today. And like every generation they're looking for a great place to live. Clubhouse Tours will make sure that when they find your community on the web, they'll see everything you have to offer. And once they see it, the lease closing process can begin right on the web!

Now is the time to move your community's online-presence beyond the ordinary and take your online leasing prospects a step ahead of your nearby competition. Why not take that step now and get started moving in that direction right away?

HD Video Tour Player

noreply@blogger.com (Clubhouse Tours) — Wed, 30 Dec 2009 20:31:00 +0000

Click "Video Help" below if no video appears here...

SELECT A VIDEO TOUR: Welcome to our Online Video Tour Guide. Here you can take a complete tour of our communityand even our apartment homes right now on your computer. Simply click thru the image-thumbs in the menu above to select a tour or image to view. Enjoy your tour and thanks for visiting us today! Need video help? Just click here.

Web Site Solutions

noreply@blogger.com (Clubhouse Tours) — Wed, 30 Dec 2009 20:27:00 +0000

Upgrade Your Existing Website
You've probably noticed that instead of one single video tour program, Clubhouse Tours has created several separate types of on-demand tour programs for your leasing prospects to select and choose. This is an important feature because we've found that short video programs make for an easier viewer interface on the internet, a more comprehensive tour content, as well as a more enjoyable viewing experience.

Clubhouse Tours has carefully designed a user-friendly, interactive Tour Guide, which brings video tours together along with a selection menu for easy on-demand viewing.
But the best part is, incorporating the Tour Guide into your community website doesn't require a costly rebuild at all. We've designed the Tour Guide as a stand-alone website (accessible by all popular search engines like Google) that is also linkable to your webpage (just like a popup virtual tour), and even third-party marketing websites like move.com.

From production to online delivery, Clubhouse Tours takes care of everything you need to tour your online leasing prospects!

The Online Challenge

There's a new generation out there...

Why Not Get Started Today?

Now is the time to move your community's web-presence beyond the ordinary and take your online leasing prospects a step ahead of your nearby competition. Why not take that step now and get started moving in that direction right away?

Professional Photography

noreply@blogger.com (Clubhouse Tours) — Wed, 30 Dec 2009 20:25:00 +0000

One of the nice by-products of Clubhouse Tours is that while we specialize in producing the finest video tours in the apartment business today, we shoot more pictures than anybody else when we visit your community. But don't be fooled, more doesn't mean we shoot quantity at the expense of quality at all.

The Benefits of Clubhouse Tours

noreply@blogger.com (Clubhouse Tours) — Wed, 30 Dec 2009 20:01:00 +0000

It's no secret that apartment marketing professionals fork over a lot of cash to increase their product visibility out there in the renter marketplace. On-site signs, billboards, newsprint classifieds and, of course, the guide magazines all promise to deliver renters to your door, for a price.

Clubhouse Tours, however, empowers your staff to do they're own marketing for free --and often with much better results. How? By simply utilizing their Video-powered website. Here are just a few of the benefits of transforming your community website into a Tour-Ready Clubhouse:

Out-of-Town Prospects are ready to tour right on the phone when they call. Online video can literally transport your "curb appeal" anywhere in the world, instantly. And Clubhouse Tours are so complete, you'll find many prospects ready to lease without having to make a personal visit.

Pre-Leasing is now a snap. With our comprehensive video Floorplan Walk-thru tours you can pre-lease "on-notice" apartments before they vacate. This feature alone offers a solid ROI for Clubhouse Tours. You'll want to video each and every floorplan style available!

eMarketing with real results! Phone leads, follow ups and corporate accounts are great, cost-effective eMarketing opportunities for any community. But placing a video tour link in your emails suddenly transforms the ordinary into the extraordinary for every leasing prospect.

Pre-Qualifying prospects can save your staff a lot of time, time better served on attention to current residents. Just let Clubhouse Tours do the preliminary leg work for you, then just close the deal.

Most marketing currently available to apartment communities is cold and impersonal. Not so with Clubhouse Tours. Not only does the video bring your product to life, but personal touch of your staff delivering those video tours to potential renters is the surest, most cost-effective way to turn them into actual renters today.

In these days of a more and more challenging economy that sounds more and more like a pretty good idea, huh?

Why Not Get Started Today?

The future is here today. The internet generation of renters are here today. And like every generation they're looking for a great place to live. Clubhouse Tours will make sure that when they find your community on the web, they'll see everything you have to offer. And once they see it, the lease closing process can begin right on the web! Now is the time to move your community's web-presence beyond the ordinary and take your online leasing prospects a step ahead of your nearby competition. Why not take that step now and get started moving in that direction right away?

Apartment Video Tours Comparison Chart

noreply@blogger.com (Clubhouse Tours) — Wed, 30 Dec 2009 19:12:00 +0000

We've finally witnessed the inevitable explosion of online apartment video tours, which we had so eagerly predicted a few years ago.. This search engine chart tells the story of the slow demise of the rotating little "fish-eye" virtual tours very, shall we say, graphically:

Today, all the major internet listing services (ILS), apartmentguide.com, forrent.com, apartments.com and mynewplace.com, have added the choice of "online video" in one fashion or another to their product offerings. Combine this with a host of other regional video producers like Clubhouse Tours, and the apartment management professional now has a table full of widely differing shaped, sized and priced video tours from which to choose from.

When deciding what kind of video is most effective for your apartment community, it would certainly help to have a one-stop comparison chart, where you could see all your video options and then choose accordingly. Such a chart would not only enable you to make a better informed choice, it would save you a lot of time searching the world-wide web for "apartment video tours".

Well, such a comparison chart is finally here for your video tour shopping convenience: Click here to view chart.

While not definitive by any stretch (new tour producers are entering the market even as you read this), we do believe our chart is comprehensive, as well as fair to what our competitors are currently offering your apartment community. Video is a very powerful tool to add to your online leasing effort (which is why you are here right now reading this). Needless to say, choosing the right kind of video for your community, at the right price, will enable you to use that power to it's fullest potential.

Please let us know what you think, and happy shopping!

Online Optimization: A Case Study

noreply@blogger.com (Clubhouse Tours) — Wed, 30 Dec 2009 18:15:00 +0000

With holding interests in hundreds of apartment communities with over 50,000 housing units, AvalonBay is certainly an industy leader. Thus, when I came across a recent Units Magazine article entitled Online optimization: AvalonBay is harnessing the Internet's full marketing potential by using a well built Web site, apartment listing service and search engines that click, written by their Director of Marketing I knew better than to just turn to the next page. While not exactly an indusrty "white paper", the article was quite in depth and revealing. Among the gems covered, the author traced AvalonBay's recent eye-popping marketing evolution:

At AvalonBay, Internet activity accounted for nearly 51 percent of leases in 2007, compared to the next most effective sourcing, "drive-by/onsite signage," which garnered 21 percent. Only four years ago, the Internet accounted for just 24 percent of the company's leases. Conversely, "printguides" and "newspaper" have gone from nearly 20 percent of total leases in 2003, to just over 4 percent in 2007.

But wait! There's much, much more. Enticed by that pull-quote I'm sure that you'd like to read more, and the folks at AvalonBay have been kind enough to offer a pdf of the whole article for you to do just that. You can download it right now but simply clicking here.

Study: Turning Prospects Into Renters

noreply@blogger.com (Clubhouse Tours) — Wed, 30 Dec 2009 17:49:00 +0000

A recent SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products. The headline to their press release is a head-turner for anyone involved in marketing: Turning Shoppers Into Buyers

We at Clubhouse Tours don't find this news all that surprising, because we've always known that video creates a real, lasting sense of what is called in the ad world as "top of the mind awareness." In otherwords, what the viewer sees seems more life-like and real, hence the idea stressed in your video tour stays on the views mind a lot longer.

The study analyzed online shopping behaviors to measure the impact SellPoint’s Active Product Tours (APT) on the purchase patterns of online shoppers. Among the findings:

There was a 35% increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not.

Shoppers viewing the product tours spent more than 2.5 minutes, on average, engaged in viewing detailed product information about each product viewed.

The very first thing a future resident is thinking about when they first drive into your apartment community is that they intend to have a good look around. They want to get a good sense of your community and tour your apartment homes, before they even consider signing a lease. With Clubhouse Tours that's just what we do for your online prospects. And to increase the likelihood they'll become a future resident right then and there, we use the power of video to showcase what you have to offer. It's a pretty good idea, and this study just confirms that fact.

More information on the SellPoint study can be found here.